“I spent most of my life as an entrepreneur thinking I knew investors well, but the truth is that after a few years as an investor, I realize that wasn’t the case. I did not understand how busy and burdened they were with their investments. I did not understand the importance of personal chemistry. Most importantly, I did not realize that, sitting in front of me, was a person who really wants to invest (just as I wanted them to invest in my company). As investors, we see hundreds of plans a year, meet with dozens of people, and all this to find the very few companies worth setting out on a wild journey with. Help us understand that you are the right partner for that journey”.
For further reading, check out Kobi’s blog post about “Do’s and Don’ts: How do you approach investors?”