On the Eve of America’s 240th Year of Independence, App Download Data From YouAppi Shows That the US Needed Its Own US Exit

On the Eve of America’s 240th Year of Independence, App Download Data From YouAppi Shows That the US Needed Its Own US Exit
July 1, 2016 Hagar

SAN FRANCISCO and LONDONJuly 1, 2016 /PRNewswire/ — YouAppi, a pioneer in data-driven mobile customer acquisition, has compared leading app download data from the US and the UK which shows that despite a common language, close relations and cultural ties, the two countries would not have survived as one country:

US

%

UK

%

Games

26%

Games

27%

Music and Entertainment

17%

Lifestyle and Social

20%

Shopping

16%

Travel and Transport

11%

Lifestyle and Social

13%

Shopping

10%

Communications

9%

Communications

10%

Travel and Transport

4%

Utilities

8%

Utilities

4%

Books

5%

Books

3%

Music and Entertainment

1%

 

“Based on YouAppi’s millions of app downloads in the US and UK between July 2015 and May 2016, the differences between leading app categories make it clear that as one country, it never would have worked for the US and Great Britain,” said YouAppi CMO Jennifer Shambroom.

The British have the Royal Family and the Americans have… the Kardashians. The Americans play football and the British play football, only the Americans call it soccer. The British like to travel to get away from the rain while Americans prefer to travel… to the mall, whether it’s brick and mortar or digital. Clearly, this is one union which wouldn’t have lasted.

And after Brexit, if the British couldn’t last fifty years with such easy going partners as the French, the Germans and the Italians, what chance did they have in a truly long-term relationship with the US?

YouAppi app download data is based on results achieved running over 15,000 campaigns for 3,500 apps via 100 billion monthly impressions served in the US, UK and over 200 additional countries, with YouAppi offering one single point to streamline mobile media buying. YouAppi’s OneRun Platform combines the power of machine learning with our proprietary predictive algorithms, analyzing over 250 terabytes of data every day to ensure that our clients pay the right price for the right conversion based on each advertiser’s KPIs.

Click here for the infographic: http://www.youappi.com/wp-content/uploads/2016/06/YouAppi-US-vs-UK-Infographic.pdf

About YouAppi

YouAppi is a fully managed solution for premium mobile brands, providing one single point to streamline their mobile media buying. YouAppi’s OneRun platform combines the power of machine learning with our proprietary predictive algorithms, and cohort technology, to analyze the mobile content consumption patterns of over 1.5B users, converting data into profitable users. For more information, visit www.youappi.com.

Contact info:
Jennifer Shambroom
Chief Marketing Officer
YouAppi
t: +1-415-278-1727
e: [email protected]

Uriah Av-Ron
PR for YouAppi
www.YouAppi.com
t: +1-646-755-6120
e: [email protected]

Photo: http://photos.prnewswire.com/prnh/20160701/385626-INFO

SOURCE YouAppi

Related Links

http://www.youappi.com