Feb 22, 2017 Adotas
YouAppi knows there are many challenges facing app marketers, most notably research from comScore showing that 49% of smartphone owners downloaded zero apps in the last month and the fact that the leading apps are owned by Facebook or Google.
Good News! Research from Dimension Research commissioned by YouAppi shows that mobile marketers are optimistic about the future of apps.
§ 60% of the 327 in-house, agency and ad tech provider mobile marketing professionals who completed the survey either are not concerned with App Overload OR have never heard of App Overload
§ When asked “What phases of the customer journey are a priority for your marketing organization in 2017?”, User Acquisition was #1 (86%) while App Re-Engagement was #4 at 50%
§ User Acquisition significantly outperforms App Re-Engagement both in terms of usage and in terms of the ROI delivered
Other interesting research results:
· New Tech: Mobile marketers plan to invest in the following new technologies – Machine Learning (37%), Mobile Payments (25%) and Artificial Intelligence (23%) – which ranked well ahead of Chatbots, Emoji, VR and AR
· Video: 74% plan on increasing their investment in video, targeting Video for Social Media and In-App Video
· Facebook properties dominate for User Acquisition
· Re-Engagement: Agencies delivering the best ROI on Re-Engagement campaigns