Israeli-based youAppi, an app distribution company, has raised $1 million from venture capital firm Glilot Capital Partners, which is also based in Israel.
The money will be used to extend the new company’s matching and mobile app recommendation algorithms, and also expand its marketing and sales efforts.
youAPPi’s platform matches mobile apps to appropriate users.
Glilot Capital Partners focuses on seed money and early stage investments. It targets Israeli startups in software, cyber and IT security, Internet, and mobile applications. As part of the deal, Glilot will provide its expertise to youAPPi.
“We believe that youAPPi has developed a disruptive technology that solves the two most critical issues within the mobile ecosystem,” Kobi Sambourski, co-founder of Glilot Capital Partners, said in a recent statement. “It allows mobile publishers to gain much needed revenues while increasing user engagement and providing the most effective distribution channel to apps developers.”