“Over the last three years, we’ve seen a tremendous increase in the acceptance of native ads on the part of publishers, while our app marketing clients can now run the same or moderately customized creative ad units across tens of apps and mobile websites,” said Julie Ben-Nun, Vice President Media Management at YouAppi.
The research from YouAppi, conducted from several hundred mobile user acquisition campaigns run for apps in 2016, showed that native user acquisition ads generated a 30-40% higher CTR than other mobile user acquisition campaigns run by YouAppi in 2016. More important, the conversion rates achieved by the native mobile user acquisition campaigns were double the conversion rates achieved by the other mobile user acquisition campaigns.
“Native ads are providing a win-win opportunity for all players in the mobile eco-system,” said Leo Giel, YouAppi’s CRO. “Mobile apps and publishers are generating more revenue thanks to higher engagement rates and cost per action, while app marketers are also benefitting from better conversion rates.”
YouAppi’s matching technology – leveraging three years of historical data and a pool of 1.5 billion mobile profiles – matches the right app to the right user. The company’s media management team utilizes the power of the company’s OneRun Platform to understand the client KPIs, optimizing each campaign to ensure that clients pay the right price for the right conversion. YouAppi offers one single point to streamline mobile media buying based on results achieved running more than 15,000 campaigns for over 450 leading advertisers via 100 billion monthly impressions served in over 200 countries around the world over the last four years.