zvelo Partners With YouAppi To Prevent Fraudulent Bot Traffic

YouAppi, a leading growth marketing platform for premium mobile brands, today announced a partnership with zvelo to drive maximum ROI for marketers while ensuring they only pay for high-quality, real users. zvelo provides a suite of ad fraud offerings that allows advertisers, publishers and platforms to reduce fraudulent spending on bot traffic and prevent ad fraud. YouAppi will leverage zvelo’s solution to ensure every impression, click and install delivered to its end customers is free from any blacklisted IP addresses identified from various sources, including web crawlers, known data centers, malicious bots, etc.