Amir Hermelin is a technology product executive and is currently the VP Engineering, Products, and Design for SoFi investment products portfolio. He leads SoFi’s modern-day retail investing platform, utilizing innovative AI/ML, advanced cloud and large-scale data technologies. Amir joined SoFi in late 2018; since then SoFi launched a brokerage platform and was first-to-market with fractional share investing, first zero-fee ETFs, crypto trading, as well as advanced its award-winning robo advising platform. SoFi is leapfrogging incumbents as well as fintechs by focusing on its Members first and helping them Get Their Money Right.
Prior to joining SoFi, Amir spent nearly 7 years at Google where he was part of Google Cloud Platform’s (GCP) founding product team, and led various large-scale product and business initiatives. During his tenure GCP grew from near 0 to over $6B in annual revenue. Amir was part of the cloud computing revolution that disrupted business verticals and completely shifted the IT landscape, the rise of containerization and Kubernetes, and the advances in applications utilizing data-at-scale and advanced ML. Amir’s platform products helped scale then-startups to become powerhouses, such as Spotify and Snap, as well as modernize and increase velocities of traditional incumbents, such as PayPal and The Home Depot.
Prior to Google, Amir held various product and engineering leadership roles, mainly focusing on building scalable platforms and fast-paced product dev teams. Amir is a strong believer in culture being the key component of driving high-performing teams. He lives in California with his family (three boys, wife, and a labradoodle). When time permits he enjoys nature, mountain biking, Poker home games, and discussing investment strategies with friends and colleagues.
Amir holds a Bachelor’s Degree in Computer Science from the Technion University.